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Self-Service Kiosks And The Fast Food Industry

Self-Service Kiosks And The Fast Food Industry

For the past few years, various fast food outlets have been experimenting with using self-service kiosks to take and process orders, but the market is quickly expanding. Wendy’s announced that it plans to install kiosks at over 1,000 locations across the U.S. by the end of the year.

McDonald’s is also gearing up for a large expansion of their current kiosk offering – they plan to have kiosks in 2,500 locations by the end of the year. And, they are offering incentives to franchise owners who implement the new technology. “Using more technology inside restaurants could improve efficiency and expand the customer base, the company said, particularly during peak hours, when overflow lines drive some customers away,” reported Nation’s Restaurant News.

Panera Bread has kiosks installed in at least 50 percent of their corporate locations. According to Blaine Hurst, Panera Bread’s Chief Transformation & Growth Officer, customers love them because they’re convenient and allow them to customize their orders. As he says, “beyond shorter lines and improved accuracy, customers love the fact that they can save those modifications as favorites or order from their history.”

However, it’s not just fast food restaurants that can capitalize on this desire for quick service. With MiPoint, our pay-at-the-table solution, restaurant owners can take orders and payments directly to their customers – giving them a unique and efficient payment experience. With MiPoint you can also customize discounts for students or members of the military, email or text receipts, and set custom gratuity amounts for servers. Whether it’s kiosk-based payments at a quick-serve restaurant or server-to-guest payments at a fine dining restaurant, MiPoint is versatile enough to help merchants of any size in the food & beverage industry.

We know that for many restaurant owners, it’s important for payment technology to make transactions convenient and easy for customers without compromising security. That’s why MiPoint also comes equipped with the most advanced payment security technology like EMV, end-to-end encryption, and tokenization. Now restaurant owners can spend less time worrying about their payment security and spend more time growing their business.

Contact us today for more information about how MiPoint can work in your business.

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